Investing for Humans

Money tends to be a private thing. People don’t talk about it. People sit alone with their worries, their hopes, their anxieties. Do I have enough? Do other people make more? Should I be doing something better with it? Are banks evil? What do money guys even do? Do I at least make more than my neighbor? But what happened if people asked all the questions and told all the stories they’ve been keeping to themselves? That was the purpose of our new campaign, ‘Investing for Humans.’ Oscar-winning filmmaker Errol Morris interviewed more than 20 people over three days and discovered we all have a lot more in common that we’d have thought.