Jeff and his forest friends

A strong company culture has been at the center of Johnsonville Sausage in Sheboygan Falls, Wisconsin, since the early 1980s. Established by the owner and chairman, Ralph Stayer, "The Johnsonville Way" puts the people of the company first, empowering its members to have a stake in this 71 year-old business. This year, Johnsonville is taking that mindset to the next level and doing something only a family-owned company could do: letting their members come up with the commercials. Each spot is narrated by its creator and opens with footage from their original interviews in Wisconsin. Film advertisement created by Droga5, United States for Johnsonville, within the category: Food.