LEGO Dictionary

Lately, parent's don't see play as a necessity, they prioritize extracurriculars and after school programs over unscheduled play. But play makes kids creative thinkers, so we need a way to get play back on the agenda and encourage kids to be as creative as possible. Our solution: the first ever LEGO set created and designed by kids. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Lego, within the category: Toys.