Make the Future

In partnership with Oath Ryot Studios, we built the experience within Shell’s “Make the Future” Tumblr site to engage their audience and attract do-gooders already hanging out on Tumblr. Users navigated a custom WebGL globe to learn more about the clean energy efforts happening in the U.S., Brazil, Kenya, India and China. Each initiative was represented by an inviting 3D model, a glowing pin and a spotlight. Shareable videos spread the word about the global movement that was helping the Earth and everyone who lives here.