+ POOL

The Cities Project by Heineken helps bring to life projects that make great cities even greater. To kick off this year’s campaign and to provide insight into the types of projects it will support in 2017, Heineken is partnering with + POOL to help bring their idea – developing an Olympic-sized, water-filtering, floating swimming pool in New York’s river – closer to reality. To support the initiative, Heineken has also partnered with Tribeca Film Festival to raise awareness of the project and engage fans nationwide with a virtual reality documentary developed by Tribeca Studios. Heineken is rallying support for + POOL by asking fans to pledge to swim in the river once it’s created. If 100,000 pledges are registered at www.swimintheriver.com, Heineken will contribute $100,000 to the project.