Pull Your Finger Out

This year, the charity Prostate Scotland is asking men to ‘Pull your finger out’ in an initiative to help raise awareness of prostate disease. Greater awareness and earlier diagnosis can help save lives. That’s the message of Prostate Scotland’s latest campaign, created by Edinburgh-based advertising agency ‘The Union’. The hard-hitting TV advertisement is running across prime time and day time slots on STV, and is supported on radio across Scotland. Prostate cancer is now the most common cancer in men in Scotland with one in ten at risk of it. The better news is that the survival rate from prostate cancer is increasing – more than 80% of men in Scotland are now surviving it. Adam Gaines, Director of Prostate Scotland said: “This initiative and TV and radio adverts are about promoting greater awareness of prostate cancer and disease in Scotland, as too few men are aware of potential signs and symptoms. It is encouraging that survival from prostate cancer has doubled over the past 20 years, and we hope that the Pull Your Finger Out Initiative, the new TV and radio advertisements and awareness materials will further raise awareness of prostate cancer and disease and encourage more men where they have signs or symptoms to get these checked early.” The TV and radio campaign was directed by award winning Scottish director Ewan Stewart, acted by Carole Rafferty, and developed by the Union Advertising Agency for Prostate Scotland and produced by Mallinson Television Productions. For more information about the Pull Your Finger Out initiative, visit www.prostatescotland.org.uk/pullyourfingerout Film advertisement created by The Union, United Kingdom for Prostate Scotland, within the category: Public Interest, NGO.