Self-Love, Actually!

The survival rate of skin cancer is around 91% for White people. But what about other skin colors? Well, that’s when you start to see the survival rate plummet, for Black people especially down to 65%. The reason? Skin cancer tends to be diagnosed at a later stage, and as a result with a worse prognosis. We believe, the more you know your body, the faster you can spot skin cancer. Introducing a self-love guide on blackandbrownskin.co.uk for people of color to explore their bodies for skin cancer in collaboration with 21 Grams. Experiential advertisement created by Miami Ad School, United States for 21GRAMS, within the category: Public Interest, NGO.