Sharon

In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest “joy giver”? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign’s branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 – 55, especially “thoughtful gift-givers.” The unstated campaign message is “cakes are communal joy.” Experiential advertisement created by 3Headed Monster, United States for Nothing Bundt Cakes, within the category: Confectionery, Snacks.