Stories Are Everywhere

Stories are anywhere and everywhere your eyes can find them. To prove this and inspire the celebration of everyday moments, W+K Amsterdam produced a multi-channel, integrated campaign that presents the world through the lens of the stories platform on Instagram. The ‘Stories Are Everywhere’ campaign, which first launched in April in the USA, Germany and Italy, was inspired by the endless ways that the Instagram community is already using Stories tools. It demonstrates the infinite ways that stickers, boomerangs, brushes and live video can help turn any moment into something special – that stories really are everywhere. The ambitious multi-channel approach wove together a playful mix of epic and everyday moments both on and off line. To embrace the spirit of expression through Stories features, the agency team had fun experimenting and creating directly on the platform itself. This lead to the production of 26 films; over 270 billboards and guerrilla OOH; 13 digital billboards; dominating multiple train stations in Philadelphia and Milan; wrapping up trams in Milan; taking over a cinema in Cologne from the floor to the toilet signs and making more moments of topical and local relevance than residents could imagine. All in under three months. The campaign culminated with an Insta Stories Festival in Cologne on Saturday 24 June, featuring German influencer Dagi Bee, a giant BOOM BOOM BANG BANG confetti cannon, donut wall, Oguturi boom forest and many other Stories inspired activations. The festival kick started the summer and celebrated an array of attendees Stories’ content, which was created in and around the event. Integrated advertisement created by Wieden + Kennedy, Netherlands for Instagram, within the category: Electronics, Technology.