The Bodega Giveback

Every year, New York City becomes the center of the holiday season, with tourists from around the world traveling in to witness its magic and festive traditions firsthand. With the season looking different this year, and many staying local, Pepsi wants to do something extra special for the City’s very own and very deserving group – its bodega owners. For New Yorkers, bodegas are 24/7 landmarks of each neighborhood and in 2020, owners rose to the task of staying open and keeping the city going during a critical time. Pepsi, with the help of Bronx natives Desus Nice and The Kid Mero, is dropping its newest holiday campaign to spotlight, give back to, and thank bodegas for their commitment and the essential service they provide across the five boroughs.