The Next Epic Challenge

We built a 16 foot tall wooden horse, which also happens to be a personal trainer and a cross training gym on wheels, which taunts people until they take the ASICS Epic challenge. Try out the pull up bar, push ups, rope climb, Olympic rings and tsunami ropes, and the horse rewards you with a prize. We wanted to encourage people to get into training in a big way, so we had to come up with an equally big idea to inspire people. Ambient advertisement created by Vitro, United States for ASICS, within the category: Fashion.