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The Pink Bra

WVA
WVA 5 subscribers
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An innovative bra that helps underprivileged women in Pakistan detect breast cancer early, overcoming cultural taboos. The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise. Direct advertisement created by Tonic, United Arab Emirates for Pink Ribbon, within the category: Public Interest, NGO.

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