To all of you who are not world champions

In this spot, we follow one day in world champion Karsten Warholm’s life. He wakes up at the break of dawn, and starts the day off with jumping hurdles in his bedroom before chugging down a couple of smoothies and going for a run – pulling tractor tires through the streets of Oslo and smashing everything in his way. In the end, a voiceover encourages everyone who are not a world champion to start off the new year by simply just eating a bit healthier. Film advertisement created by We Are Live, Norway for Extra, within the categories: Food, Retail Services.