What would you do with $25,000?

Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region. Film advertisement created by Ogilvy, Argentina for The Secret Life of Walter Mitty, within the category: Media.