Your happy summer

Summer. July. Afternoon. You roll with your friends to the river in order to cool down a little. Ride, of course, on bicycles, and you got yours from your grandfather. And you are still a little afraid of this frame - the barrier between the legs and the ground. And at the bottom of the scrolling point, the feet begin to come off the pedals a little. Everyone has already guessed what this is about, and what these long descriptions are for, meet: Endless summer and non-verbal digital flirting in uncoordinated advertising of the bike Ural. Film advertisement created by Gromkie Ryby, Russia for Ural, within the category: Transport.